I've been spending time looking at pages and page flows trying to reduce bail rates and increase completion rates on large ecomm site when a brand manager asked a very intriguing question, "How do you know when it is no longer the page that is causing people to leave but instead it is the content that is the issue?"
I had some initial thoughts and theories that I shared but the question really got me thinking, how do we know and can we make it quantitative?
Has anyone experienced anything similar? If so, how was it handled?
Any ideas for testing something like this?