So, a client of mine wants to improve a tool that displays stats about a subject on their web site. (Sorry, I'm not allowed to tell you more about it). The goal of this project is to make the users more satisfied.
The client has already conducted an user survey in which he asked the users to rate the tool and to explain what they liked and disliked about it. The client has also collected demographic data about the users.
Reading about what the users dislike about the tool it's easy to add more functionality and written content, but is it really enough or a good idea to just do what the user say they want?
What additional research methods should I use to make sure that we are building a more satisfactorily experience?