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I have a wireframe that I have created for a private business portal. The site is for private testing groups of experimental equipment.

Since most users will be volunteers, I was wondering if a personal message from the leadership might further establish rapport. Ideally they would come back often and spend more time on the site. I put that around the link to the login because I wanted returning users to feel appreciated.


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Studies have shown that emotional design is a powerful factor in creating rapport with users. Making the site friendlier around the login process would help to strengthen this link.

There is some general information here -

And an interesting case study here -

Also, an interesting look at the subject by Don Norman here -

Hope this helps.

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Thank you, these links are excellent resources and I will definitely begin to implement. What do you think about the context though, about a personal message from company leadership? – JGallardo Oct 4 '13 at 16:23

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