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I have a wireframe that I have created for a private business portal. The site is for private testing groups of experimental equipment.

Since most users will be volunteers, I was wondering if a personal message from the leadership might further establish rapport. Ideally they would come back often and spend more time on the site. I put that around the link to the login because I wanted returning users to feel appreciated.

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Studies have shown that emotional design is a powerful factor in creating rapport with users. Making the site friendlier around the login process would help to strengthen this link.

There is some general information here - http://uxdesign.smashingmagazine.com/2012/07/18/the-personality-layer/

And an interesting case study here - http://blog.usabilla.com/case-study-how-slugbooks-rebranded-through-emotional-design/

Also, an interesting look at the subject by Don Norman here - http://www.jnd.org/dn.mss/emotional_desig.html

Hope this helps.

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Thank you, these links are excellent resources and I will definitely begin to implement. What do you think about the context though, about a personal message from company leadership? –  JGallardo Oct 4 '13 at 16:23
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