User Experience Stack Exchange is a question and answer site for user experience researchers and experts. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

On our shopping cart we have two options at checkout.

1 ) Registered Customers

2 ) New Customer

Each shows a form to the user. I was just thinking that Returning Customers sounds better than registered customers?

share|improve this question

Usually, registered customers are those who you've already got their information (address, payment, login, etc.) on file and/or have created an account, while returning customers are simply people who have visited your site, have a cookie still intact on their system, and/or annonymously purchased from you in the past.

Usually "registered" implies customers are required to log-in at some point, "returning" customers does not.

share|improve this answer
From an analytics point of view I agree but not for sales. Not sure. – TheBlackBenzKid Oct 1 '13 at 9:07
For your situation I guess the important question to ask is this - is it possible to be a returning but unregistered customer? Is there a difference? Is it impossible to be an unregistered customer? If there is no possible confusion, then I'd say you're good to go. – Don Nickel Oct 1 '13 at 13:03

I like returning customer myself, the fact that they are a customer may imply that they have already undertaken a transaction with you.

I also like the idea of the 'Guest Customer/User' which means they do not need to register in order to use your service. Although you can prompt them to register right at the end if you wish.

share|improve this answer

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.