User Experience Stack Exchange is a question and answer site for user experience researchers and experts. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

For a while now google allows website owners to connect a google+ profile to your search results which will most importantly lead to a "profile" picture being next to the search result.

However, will these results have a higher CTR than normal results? And if there is a difference, then why do users prefer one method over another?

seach result with authorship vs. search result without authorship

share|improve this question
up vote 0 down vote accepted

Yes, it does. We will always remember a person or post better with his image than a name, a reason why we have moved from text to icons, videos , command prompt to GUI.

So this

post with image

is always better than this

post without image

But however google as always gives priority to clicks over posts with G+ post association, so even after G+ association this post is way below in list

post G+ profile at bottom in list

share|improve this answer

The real answer is "It depends."

  • For products website, it is suggested to remove the authorship of the web page.

    When you intend to search product, you perceived that the face-tagged post probably is not the product page. So you tend to skip over those links and go for another.

    Example: How Google Authorship decreased our traffic by 90%

  • For reviews, tutorials or other subjective topics, it is appropriate to associate the post with the author.

    It works effectively to recall one's memory only when

    1. The site contains lots of (hundreds/thousands of) related information for a topic.
    2. He/she visits the site quite often.
share|improve this answer

There's more than a few people that I have never met, and some I don't even follow, whose names I know only because their name and picture pops up regularly next to search results on topics that I search.

That said, I suspect this is a topic better suited to the webmaster's site and hopefully somebody will migrate it so you can get better responses.

share|improve this answer

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.