Some companies, like Fitbit, integrate the corporate web site and their apps seamlessly and allow the users to navigate between the two experiences - the official company web site and personal Fitbit experience. The Corporate site is more targeted to new customers, where as the content when you are logged in is more targeted for existing customers/users.
I wonder if someone would have good examples of other sites that do this successfully, or perhaps some best practices for how to this or common pitfalls to share?
In the Fitbit web site, when the users are not logged in, they can only browse the official company web site and buy products. After creating a free account and logging in, they enter a personal space, which is your personalized Fitbit experience with various apps, like food diaries, weight management, etc. The users can seamlessly navigate between the Company web-site and personal experience with very simplified navigation. This example is in www.fitbit.com