I work for an online retailer, and my company is acquiring the URLs from another online retail. We don't have plans to retain the acquired brands identity. We will simply be redirecting traffic to our site. I foresee this creating quite a stir for the faith users of this site.
My questions has two parts. First, are there any graceful examples of companies making this kind of move? Second, Do you have any thoughts about messaging? How and where is the right place to address the change?
I am still in the discovery phase, so I any ideas would help. I am pretty sure the company we are acquiring will give us access to their email lists, so we will be able to make some preliminary introductions before the change.