I need to educate some development teams about "details on demand" - an interaction pattern where the user requests additional information about an object if necessary (as opposed to the system progressively disclosing it). The Wylie example isn't that compelling. Are the strong examples from the consumer web world that you would refer student to? Any favourites?
I am operating in an enterprise methodology space, so dashboards, table rows, procurement (ecommerce) examples would be perfect.