pre: Thought about the best place to ask this in the SE universe and I think UX is closest, but I might be unaware of some better fit so open to suggestions.
I'm soon to launch a saas-company that for now only has 1 person working there: me.
I'd like to have a company-blog in a casual tone which discusses 'our' (here I go already) view on the industry, where our services fit in, etc.
To me, it's natural to talk about 'we' as in the entity: 'the company'. As I'm not a native English speaker I'm looking for your opinion whether this is perfectly fine. I.e: Is it okay to talk about 'we' when referring to the company, when that company (currently) happens to only consist of one person? Or should I really be using 'I' instead, because 'we' may come off as deceiving or arrogant?