So, my client has a website for his brand that is targeted against B2B-consumers, investors and journalists. He now wants to create a second website for a sub brand that is targeted against end-consumers.
He wants to put the subbrand site in a url-structure that should look something like this: www.brandX.com/subbrandY in order to make it clear for the visitor that subbrandY belongs to brandX. The sites will look completely different and he do not want the consumers of SubbrandY to reach the Brandx content (so no global header or footer menu) since the information there is irrelevant to them.
Instinctively I feel that this is a bad approach and I can think of a couple of use cases. For example if the consumer removes everything after the brandx.com/ in the adress bar in order to reach the home page. Or a B2B-customer or a end-consumer google BrandX and SubbrandY and only reach the web site about the BrandX or SubbrandY site.
What are your recommendations about putting different brands, sub sites or microsites on the same domain?