We all had a chance to view Passbook passes in iOS. Some passes display consumer name attached to it and some don't. We see value in displaying names for airline passes which would help us to identify the passenger, but unable to understand on rewards cards like Starbucks and AMC. All they are going to do is scan and the POS is going to display the name. Can anyone help me understand what is the intent behind displaying consumer names in passes that act as rewards cards.
Names on the cards/passes give customers sense of recognition and personalization.