It seems like the three line (hamburger) icon is becoming the standard for menus, but I'm still not sure of what the ideal accompanying text should be.
In my design, I originally put:
But then I remembered reading somewhere that we should avoid using wording descriptive of the item, and instead use wording that is relevant to the user's action. I thought about doing something like:
What are you looking for?
But at the same point I don't want people to confuse it with a search area. My site will have many non-tech-savvy users, and I'm worried they might skip over the nav menu. What have you guys been doing?