A hypothetical example: let's say I am researching software engineers, and my end goal is to build a new networking service for engineers.
I might discover Amy, my 'storyteller' persona. In that persona, I might discover the following behaviors that help influence the design of the product:
- this person that loves being on stage and talking at conferences
- she blogs regularly
- she is a frequent user of social media
Amy may work at a large high-tech company (like Google), she may work at a small, early-stage startup, or she may be an independent consultant. Each of these roles are transient, i.e. Amy can move pretty easily between them.
However, each of these roles also brings environmental factors, and constraints, that may affect my design. For example:
if Amy works at Google, she will have access to tons of smart people, cutting edge technology and much easier access to networks already
if Amy works at a startup, she may not have much time to do anything other than work
- if she is an independent consultant, she spends a lot of time travelling to different cities and wants to meet people when she travels
How can I represent these relationships in my personas?
I think the role-based factors are as important as behavioral for my design, but I don't want to end up with a matrix of role vs persona.