I'm developing a website for a company website that targets two audiences: consumers and wholesalers. The menu items and content available for each group is completely different.
Does it make sense to allow the user to choose which audience he or she is (either a consumer or a wholesaler) and then a nav menu for that specific audience will come up (and perhaps have one of the menus as the default menu)? I've seen several sites do this but am not sure whether this is effective or not from a UX point of view. The alternative is to have one nav menu with content for both audiences mixed in.