I know of one example from ShareBuilder who has a rather long investment account agreement.
It needs to contain rather a lot of boring stuff, however, they have mitigated the likelihood of a suicidally tedious (not to mention incomplete) read by introducing a sense of humour, and use of plain English. Not so much humour as to make that tedious in itself, but just enough to get you reading a bit further. And a bit further.
It's serious where it needs to be serious and there's no levity where there's actually a term which a legally binding statement, but in between the gaps - they've tried.
Here's some extracts:
Even better, when you click on "I Agree", this is the same as signing
this Agreement. And by signing it electronically, we're all saving
trees, which is nice.
If 15 calendar days pass by like a warm breeze, you agree that you'll
be deemed to have accepted those changes to the Agreement.
Keep in mind, ShareBuilder is a service for self-directed investors.
That means you pick all your own investments and assume all
responsibility for your investments — even the ones that turn out to
be less than extraordinary.
At Capital One ShareBuilder, we treat you and the rest of our
customers with honesty and fairness and we ask for the same in return
— thanks in advance.
Take a look at these page-turning details:
Some charges are out of our hands, so it may look like we're the bad
guy in some cases, but in reality that's not the case. If an agent for
a corporate action imposes a charge for a security you hold, we
reserve the right to pass this cost on to you.
One of the best compliments we get is when someone outside the 50 U.S.
states wants to use Capital One ShareBuilder's products and services.
However, if you reside outside the 50 U.S. states, we'll have to just
admire each other from afar. Our products, services and website aren't
generally offered or available to anyone located outside the 50 U.S.
states. This includes U.S. citizens residing or working abroad.
Our Customer Service Team is here to help, so if you have an issue to
discuss regarding your account, these upstanding individuals will help
work toward a solution with you.
Look who's back after taking a break for a few Sections — it's your
friendly Terms and Conditions tour guide. Without further ado, here we
go with more legal speak.
If you like counting numbers -- here we go: The provisions of Sections
6, 8, 9, 10, 12, 14, 15, 17, 23, 25, 27, 28, 35, 36, 38 and 39 shall
survive any termination of this Agreement.
Thanks for staying with us through the entire Terms and Conditions.