I have suddenly realized that in my work I do usability and conversion optimization, but there is no experience in the sites I build. They are quite clear, simple, usable and business efficient, but, there is no emotion in them, there is no soul and no wow-effect.
I'm working on a computer online store interface and wonder what kind of interactive experience I can bring to the clear and simple site. The site is geek-oriented and providing a lot of customization and a lot of useful functionality
In the site I have step-by-step computer builder, so the first idea was to show the user the time it took him to build a computer and provide some gifts to the fastest PC builders each month.
I'm afraid that some people will spend more than 40 minutes searching for the parts and building their PC, so I wonder if it will it be confusing to see something like:
Congratulations! You built your computer in 43 minutes 16 seconds.
Is there any sense in this? Are there any other ideas you can advise?