Our company offers a CMS software package much like WordPress. We allow users to register a subdomain (yourdomain.example.com) for free. This is not entirely non-profit, as we offer the choice to upgrade site for faster load speeds, features, etc, at a monthly price. We currently own both example.com and example.org.
I need your opinions on which one is better to use, for our main site. example.org or example.com? When allowing users to create a subdomain I understand that the .COM is a better choice, but regarding our main site (where we will sell this service), which TLD should we use?
Why we may use .COM:
- People are used to seeing .COMs in domains
- May mean COMmunity?
- .COM is easier to remember
- Gives a psychological feel of familiarity and trust
- As a commercial product, it may give a sense of premium, therefore trust, rather than a .ORG which may sound cheap.
Why we may use .ORG:
- example.org sounds more catchy than example.com
- Clearly distinguishes us from competitors, that we are a community driven company
- We won't lose much traffic from type ins, as we own the .COM version and we'll just redirect it to the .ORG version (if we go for .ORG!)
- As a .ORG people may feel it's more trustworthy (or is it the other way around?)
- Google gives a slight boost organically over .COMs (although this is just a theory).
So guys, which should we go for? We will likely allow users to register their free subdomain at (yourdomain.example.com), but the question remains as to what we should use for the main site.