I am creating a landing page targeted to men of age 18 to 45 years. It's supposed to promote a nationwide recruitment effort of temporary workers needed in production plants.
The photo of a smiling factory worker will be used on the top of the page next to the main slogan.
What is better regarding conversion rate : a male worker or a female worker?
Same question asked differently : should I use the "identification to self" approach or the "sexual attraction" approach?