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This question is similar to Why did scrolling vertically became a pattern?

I see a lot of modern websites moving to larger, singular pages with more content and more vertical scrolling. This is often combined with the visual marvel of Parallax Scrolling (example).

Does this technique of heavy vertical scrolling have a name?

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Haven't all web sites scrolled vertically pretty much since the invention of the first web browsers? I'd just call it a 'web page'. –  DA01 Jun 7 '13 at 5:51
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Sort of, but I'm referring to the very specific design of having links using pushState methods and so on. I feel like the example I provided is an increasing style and I feel like it should have a name. –  Rowan Freeman Jun 7 '13 at 6:35
    
Ah, I see. I suppose the trademark of that style is the 'sectioning' of the long page into what was traditionally separate pages. I think I'd call that something other than 'long page design' though, as there are all sorts of 'long page' web pages/sites that don't do the very purposeful horizontal sectioning like that. I'd maybe use a term that would refer to a slide-based presentation (as in essence, it's a 'deck of slides' ala PowerPoint, but stacked on one page). –  DA01 Jun 7 '13 at 6:48
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dead see scrolls? totem poles? vertically integrated? eyescrapers? –  user32473 Jun 7 '13 at 7:39
    
@cris I vote 'eysecrapers'! –  DA01 Jun 7 '13 at 21:51
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up vote 11 down vote accepted

It's quite literal: Long page design (google search for the same term).

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Also note that "Single page design" is a related term--not quite synonymous, but often this style involves putting everything on one page. –  dan1111 Jun 7 '13 at 8:17
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Single Page is probably the most apt term.

If you go to Awwwards.com you'll see they call it "single page" and then provide 800+ examples. Enjoy!

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