I've got a site (e.g FooBar) and 1 out of 2 users registering never activate their account (via clicking on an email link) so I'm trying to improve this.
The flow is pretty standard:
- user lands on my signup page
- user enters email, password, password confirmation and hits
an email is dispatched to the user with the activation link:
Subject: Activate your FooBar account
Body: You've successfully signed up to FooBar.
To activate your account please click http://www.foobar.com/a/sdj923ujf845
a modal message comes up:
Instructions on how to activate your account have beem emailed to you. Please check your email.
user has to open email from inbox and click on link
What I've done so far to improve on this:
- solved mail delivery issues of  (emails landing on Junk/Spam folders especially at yahoo and hotmail accounts)
- improved the message visibility of  since I converted it to a large modal message which the user can't miss
- made sure the content of  is simple and standard
My target audience is not tech savvy so I'm afraid that they don't understand the content of .
How could I improve the message? Would including the user's email address in the message make it clearer or worst? e.g:
Instructions on how to activate your account have beem emailed to your email@example.com email.
I've even thought of going wild and making the user's email in the message an active link pointing to the mail provider page (e.g firstname.lastname@example.org would point to http://gmail.com/) to make it even easier for the user but that would probably be too risky.
Note that I haven't got too many registrations per day to run an A/B test (Google WebsiteOptimizer style) to test the performance of different messages so I'm doing 100% guesswork here.
Also I'd love to go the verify later route but in this case it's not possible.