User Experience Stack Exchange is a question and answer site for user experience researchers and experts. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

I'm working on a project in which we are labeling content to inform, not warn, the user (editors) that videos contain nudity, death, violence or adult language.

We are not trying to discourage people from seeing these videos and we are not looking to have the user agree to continue seeing them, we only want to make sure the videos are properly labeled.

I was using "graphic content labels" as the label, but wanted to know if there is more correct terminology for this label. Is there a more user-friendly or industry-standard way to say this?


share|improve this question
Do you need to distinguish between the forms of content? – JohnGB Apr 25 '13 at 15:24
Do you mean if labeling the content is necessary? If I understood that correctly, yes, it is a requirement. – Ana Apr 25 '13 at 15:27
Do you have to distinguish between nudity, violence, sex, etc. or just show a category which includes the possibility of all of them? – JohnGB Apr 25 '13 at 15:36
Yes, we have to. – Ana Apr 25 '13 at 15:48
@Ana after your comment I realized that I had severely misinterpreted the context of the question. So I removed my post. – AndroidHustle Apr 25 '13 at 16:15

Here are the icons that the Dutch 'Kijkwijzer' (viewer guide) uses:

enter image description here

(There's also PEGI, an equivalent for computer games)

These are pretty clean indicators of what the content contains without any judgmental indicators like danger colors or exclamation points. I don't think you're allowed to use these icons, but you can take some inspiration from them.

Edit: descriptions from left to right: violence, sex, general scary things, drug references, discrimination, coarse language.

share|improve this answer
Thanks! We were trying to come up wit icons, but the biggest problem we faced is the higher level label. I think "viewer guide" might help. – Ana Apr 25 '13 at 15:53
+1 Answer would be even more helpful if you added the description for each icon. They are not all self-explanatory. – Marjan Venema Apr 25 '13 at 18:07
@ Marjan good point, I've added them. – Peter Apr 25 '13 at 20:39
I actually am going to use only text. It is a profesional tool and I need to keep the tone super neutral. – Ana Apr 26 '13 at 13:37

Reddit uses a tag labeled "NSFW" (not safe for work).

The thumbnail is also blocked, like this:

enter image description here

share|improve this answer
+1 this encourage me to click it :) – Toni Toni Chopper Apr 26 '13 at 10:30
I had the same discussion with my husband, BUT it is very safe for work, actually it is part of their work, so I can't use it. <3 reddit. – Ana Apr 26 '13 at 13:36

The following trademarked PEGI descriptors (as Peter mentions) are shown below and used for videogaming. These are Europe wide classifications but in the UK replaced the BBFC ratings when the PEGI system was given a government approval.

Note that here PEGI have used the term descriptors as opposed to warnings or anything that is attempting to be positive or negative. They are used in conjunction with the age ratings.

So perhaps in terms of labeling, you could simply use the term Content descriptors

enter image description here

share|improve this answer
Content descriptor is perfect. – Ana Apr 26 '13 at 13:38

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.