I'm working on a site where we display testimonials on the side of the page. We don't want these to be the main point of interest, so we dimmed the opacity, and on hover it goes to full opacity. We haven't run many people through the site yet, but when we were having people just checking for the content, they remarked that the testimonials were too difficult to read. So we obviously have to fix something.
How can I make it a little more obvious that hovering over the content will make it easier to read?