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Whenever I see a modern stylish new logo / design, I have a feeling that the designers have reached the pinnacle of design and that there is nothing major that can be done. Time passes and I'm proven wrong over and over again, and something newer and fresher comes up and I start to feel the same thing about the new one. Always wonder why.

What do you think is a good time period to redesign an artwork(software/logo etc) to stay relevant. Is it better to make minor changes and keep going or to wait for a certain amount of time and overhaul the whole entity.

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closed as not constructive by Mervin Johnsingh, Charles Wesley, AndroidHustle, Ben Brocka Apr 19 '13 at 19:06

As it currently stands, this question is not a good fit for our Q&A format. We expect answers to be supported by facts, references, or expertise, but this question will likely solicit debate, arguments, polling, or extended discussion. If you feel that this question can be improved and possibly reopened, visit the help center for guidance.If this question can be reworded to fit the rules in the help center, please edit the question.

My hunch is that you want to make change gradual to preserve branding and to avoid making your site feel out-of-users'-control, although making a large overhaul all at once can be effective if you can get users to look forward to it as something special coming. – Graham Herrli Apr 19 '13 at 18:12
It's so extremely brand dependent that it can't be answered with such vague context. Some markets accepts (and expects) changes to be done with the brand, other markets are extremely contrarious towards change. – AndroidHustle Apr 19 '13 at 18:49
Something recent and related:… – rk. Apr 19 '13 at 19:34

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