Since the majority of the browsers on small devices (and Safari on desktop as well) already provide a function where the user can share the content on — for example — Twitter, should we still provide this function when a user comes to the website on a smartphone/tablet (and still provide them if a user visits us via his desktop or laptop)? For sake of the argument, let's ignore the fact that people can resize their browser on their desktop.
Some benefits I can think of are the built-in function:
- can use the installed apps for sharing, which provides a better experience if you ask me
- takes up no extra space on the page
- reduces data usage and speeds up loading time, since the social widgets don't need to be loaded
Some drawbacks I can think of:
- Not everyone knows about the build-in social sharing function
- It's impossible to see how often an article is shared on a social media platform. A higher number can stimulate others to share as well
For example: NPR has a great social sharing function. It's small, fast and intuitive. However, the build-in share function provides much more options for sharing, so why would I want to use the one provided by the NPR? It takes up space, et cetera....