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I am under the impression that if you try to make a "human" feel to a particular website or app, that a user will find it easier to use.

After a short discussion with a colleague, I realize this may not be the consensus among the UX community.

By human, I mean stuff like:

  • Instead of "Your transaction was successful.", saying "Awesome! Everything worked."
  • Instead of showing check boxes and warning signs, stuff like thumbs up and thumbs down

I was wondering what ux.stackexchange thought about this.

Let's try to keep this as objective as possible. Try to include examples from reputable sources.

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This question is too broad to answer here. (I've read two books on the topic.) Check out Seductive Interaction Design by Stephen P Anderson and Designing for Emotion by Aarron Walter –  3nafish Apr 9 '13 at 3:37
    
Yes this is too broad a question for a Q&A site I'm afraid. It's more of a discussion topic than an answerable question. Try visiting the User Experience Chat to see what people think there but it doesn't really dot with this site as an answerable question. –  JonW Apr 9 '13 at 6:38
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closed as not constructive by Benny Skogberg, JonW Apr 9 '13 at 6:38

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1 Answer

up vote 2 down vote accepted

I see that you are talking about the tone of the website/application. Few reasons why you would like to give your product a tone/personality are:

  • In a crowded market, personality helps distinguish you from competitors.
  • Personality elicits an emotional response from the audience that encourages long-term memory of your brand.
  • Personality attracts those who get you and deters those who don’t.
  • Personality impassions users, who will become your most powerful marketing channel.

An interesting article in Smashing UX mag explaining how you can find the tone for your product. Finding your tone of voice

The use of thumbs up/down instead of other methods is just a matter of consistency of the tone. For a friendly tone you might use thumbs up, in a sports website, you might use some other metaphor.

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Thank you, this article is exactly the kind of thing I'm looking for. –  Martin Apr 8 '13 at 23:13
    
Glad to hear that :) –  rk. Apr 8 '13 at 23:19
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