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Which label is better USP or some thing else?

USP(unique selling proposition) is a marketing concept that was first proposed as a theory to understand a pattern among successful advertising campaigns.

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closed as not a real question by ChrisF, Ben Brocka Apr 4 '13 at 12:30

It's difficult to tell what is being asked here. This question is ambiguous, vague, incomplete, overly broad, or rhetorical and cannot be reasonably answered in its current form. For help clarifying this question so that it can be reopened, visit the help center.If this question can be reworded to fit the rules in the help center, please edit the question.

In what context are you using this? Is the audience marketing folks? – rk. Apr 4 '13 at 12:01
up vote 2 down vote accepted

"Unique Selling Point (USP)" is marketing jargon usually applied to startups, whereas "about me" is usually used for user profiles. So you need to choose which one based on the context.

On a side note, acronyms are only useful on their own when you can be reasonably sure that your audience will know what it stands for. if there is any doubt, use the full term and include the acronym for those that only know it as the acronym. I would use:

Edit my Unique Selling Point (USP)

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You could also say "Enter my Unique Selling Proposition (USP)" when the current USP is empty and "Update my Unique Selling Proposition (USP)" when there already is an USP.

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