I'm working on a content-delivery portal restyle. Basically, it has huge lists of addresses and numbers (sort of whitepages). What I was wondering is:
I wanted to test infinite scrolling and avoid the simple pagination (1 2 3 4 ..) but then I came up with a big problem: page views is crucial for the website so that it generates more advert impressions. The question is:
How can I enhance the user experience and engagement in content fruition (much like what I intend to do with the infinite scrolling) without losing page views? I know this is a simple question, yet I think it bears some really nice answer to it.