I have found that people tend to ignore reading a pamphlet which is distributed on a road side. How can one ensure in terms of design and strategy that people read and most importantly understand quickly what the pamphlets try to convey.
Are there any studies which provide guidelines or heuristics on designing pamphlets for public distribution in terms of:
- Ideal Dimensions of pamphlets
- Content density
- Optimal Templates
- Layout design
- Suitability and acceptability to specific population type