What's best to make people buy in, sponsor and support UX within businesses without it?
The other day I was reading an article that mentioned that Samsung was losing to apple a battle for consumer experience due to the lack of a retail store. The article argued about how the apple experience starts within the store, which happens to be the perfect environment for the apple gear to shine, and that is where it captivates its users, and blah, blah, blah, yadda, yadda, yadda...
It is my perception is, that when Steve Jobs envisioned the store, he knew what he wanted and he didn't know why, he had a hunch, empowered by the need to make great products, rather than market, cognitive or UX research. That way under his vision, Ron Johnson ended up cracking an insanely great retail store as a result of a lot of material and architecture design discrimination, SJ's Reality distortion field and his industrial design tantrums (like the stairs).
So basically, he wanted a place he'd consider good enough to glorify Apple products, rather than designing a round-marketing-experience for the sake of selling. It was about the product, not about the money.
So, going back to the title of the post: Are Aesthetic-Functional Heuristic driven companies better at UX than those that try to incorporate Empirically Based Research without the "feeling"?
What I would like to find out is if there any supporting evidence such as case studies or other sources that highlight the importance of what has been historically better (aesthetic-functional heuristics or research).