Is there any layout recommended for shipping/mailing addresses for an ecommerce website? Currently I have all the shipping addresses out on 1 page along with the account details of the user, which makes the page very long. Even though I seperate account details and shipping addresses on different pages, one user can have up to quite a number of shipping/mailing addresses which makes the page long as well. Any ideas?
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There is nothing more irritating if something goes wrong (temp 404, Wifi blips out etc) and you loose all the address info and card info at the same time. Saving it as you go as well means if someone doesn't complete a sale you can send an automatic email to them asking them if they would like to complete. You will find a huge number of people don't complete if the first page is overloaded with requests, treat customers gently ask them for small amount of info at a time (general rule of mine - they should have have to scroll down the page on a checkout page). This post is very definitely worth a read, covers all aspects of making sure users complete; and that they come back in the future! |
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