We are currently having a "discussion" in our company about Home pages. We have some users who express the opinion that "The home page should always be the home page, and never change". Thus, when a user clicks the home link or the brand logo they should be taken to the home page in all circumstances.
Now, I agree in principal... but the problem is that many types of sites don't really have "home pages" in the traditional sense. If you go to Amazon, the home page is the home page. But if you go to your bank website, the home page is where you login to access your account. Once you are logged in, you don't want to send people back to the place where they login. I think that would be confusing.
So I tend to think of the root page of the site for those kinds of sites as landing pages, but no in the traditional sense of being redirected from an ad link or external site.
Our company has a number of web properties, and they all have similar designs.. they tend to have the root of the site be a "sales" page or call to action page, and you may be able to visit several other informational pages without logging in. These pages are designed to get you to register and/or purchase a membership.
Once you log in, you are given access to the content or the functionality of the site, and you typically have a users dashboard, or a new root of content.
So the question for the experts is: What's better? Disallowing users to go back to the sales/landing pages, and redirecting them to their content/dashboard home? or redirecting them back to the original home page when they click home?
Should the root page even be called a home page? What should it be called? How should this work?