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Think about two websites related to research work. One is:

and the other is

I really wonder how many people like the first one (because it represents a serious work) and how many people like the second one (because it's different, non-cliche website).

Is there any study related to this?

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closed as not a real question by Mervin Johnsingh, kontur, Matt Obee, ChrisF, Benny Skogberg Feb 14 '13 at 13:21

It's difficult to tell what is being asked here. This question is ambiguous, vague, incomplete, overly broad, or rhetorical and cannot be reasonably answered in its current form. For help clarifying this question so that it can be reopened, visit the help center.If this question can be reworded to fit the rules in the help center, please edit the question.

It depends on what you're trying to convey to users. If your research work lies in a more serious business (medical, advanced physics, etc...) a more serious/formal site will convey a more respectable notion. Now, for the other hand, if you research UI, for example one geared for children, a more cartoon like can be more appealing and also convey the work you've done.

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Serious tool => serious style. I think at least some users may find the cartoon-like website as not serious (think about corpos, men in ties...). I wouldn't go cartoon style.

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