Im currently researching how to handle lead generation forms.
I came across a website which has 3 slightly different forms for downloading a white paper, downloading an ebook, and downloading the trial.The trial download form is the shortes.
Trial Download fields:
White paper form fields are the same but have 2 more fields:
- job positon
The ebook form has trials form fields + state field.
I can not wrap my head around this.
Why would they have those differences in forms? Does this strategy have a name?
Also, i want to add on this particular site, if you fill out a form once, the info you already entered is auto filed on the next form you would fill out.
So, if you get a trial first, you would only need to fill out 2 more fields for the white paper.
But who is to say that most people would first get the trial, and later a whitepaper? Does this even make sense?