I've been tasked with a corporate website re-design. The first thing I did was a content audit. A column in my audit was 'content type' I went through every page of the website and recorded the different content types found. I then thought a good way of working out how the content should be structured would be to look at the different audience segments and align the content types with tasks they would perform. I'm starting to doubt my process a little not sure if I've gone about this the right way because unfortunately I cannot conduct a card sort..
My question is: How does looking at the tasks your users perform help you to structure a better website? and when the content applies to several audiences how do you know where to put this content?