Im currently working on a companies product website. They have multiple things you can sign up to via a form.
- Get a Trial of the software
- Sign up for a webinar
- Request on site presentation
- call me back
- sign up for an event
Basically whether you click "Download Trial" or Contact youre taken to the same form but with different checkbox checked.
Whitepapers are also behind a form, when you click on "Download" on a specific whitepaper, you get to a form, and can select other whitepapers you want to ownload as well.
Question is, isnt this a bit confusing? Shouldnt a form do exactly 1 thing, the thing the user clicked like download should only enable you to download, contact only for contact and so on. Or are my concerns unfounded. Is there any data on this?