User Experience Stack Exchange is a question and answer site for user experience researchers and experts. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

I’m working on a corporate website for a global brand, and today I was thrown quite an interesting question that has stirred my curiosity…

The brand needs to create separate content pages for each region (US, Europe, Asia etc…). Their question was whether different territories preferred to consume content in different ways. For example, do US visitors read more text online than their European counterparts?

I was quite skeptical about this, recommending that we adopt tested and proven design / content patterns regardless of region…. However I was still curious to see if there was any substance to their assumption.

I’ve checked the data I have available to me (Which is all of an analytical nature; GA and Crazy Egg), and as far as I can see there aren't any clear patterns in the data - but it is limited.

I was wondering if anyone had explored this area, whether it's in the form of case studies or research?

Cheers! :-)

share|improve this question
up vote 1 down vote accepted

The answer depends much on brand marketing policy and organisational structure. Suppose your brand has reginal branches which are relatively independent. Their behavior may vary and thus requirements to contents and even design may vary. If your brand corporate website has centralized maintenance most probably it has no possibility to take into account all subtle differences. In other words you should take in mind that website should be maintained after its deployment and having very different parts of site requires much more resource to manage it.

share|improve this answer

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.