At my job there is no UX expert, which can be frustrating since most of the daily discussions I have with colleagues is about user experience / interaction.
Right now there is a discussion regarding (custom) tooltips/balloons on a website, the concept is 'we have too much content' so they try to shorten it and place an information icon behind it with a tooltip. The tooltip will (probably) contain a lot of information - I've seen them use tooltips like this to display specifications for hardware, including images.
The reason behind minimizing the content is that we have too much of it and our Sales guy wants to focus on his 'sell sell sell' button.
In my opinion tooltips should only be used for forms/input elements where more information is really needed, the information in a tooltip should be short and descriptive and not require any interaction (links for example) unless the label is already clear enough.
Additionally I think you might damage your users' trust a bit if you hide pretty much all important data behind a little icon after some sales-driven text.
So I am interested to hear what the real UX people here think about this problem/'solution'.
This is basically what they are asking me to create for them:
(A sidenote is that we are trying to make our website as
touch-friendly as possible and small icons like this are impractical touch targets.)