Take the 2-minute tour ×
User Experience Stack Exchange is a question and answer site for user experience researchers and experts. It's 100% free, no registration required.

Arguably UX starts with the domainname. Well perhaps a bit far-fetched, so please feel free to suggest what might be a bitter fit than UX.SE for this question, but here it is anyhow.

I'm looking at a website name (specifically parispot.com ) which I bought that pretty much sums up what I want to do: have a website about spots in Paris. (Parisspots.com was taken).

A potential UX problem with it is the obvious missing 's'. Instead the words 'Paris' and 'Spot' are fused together.

Now as someone who's first language isn't English, I'm Dutch, I feel Parispots.com** reads comfortable as 'paris spots' instead of 'paris pots', at least it should be pretty clear once you digested it. Of course, I'm biased though so I'd like to get an outside perspective.

Moreover, I'm a bit concerned the name feels slightly corny. What do you think?

share|improve this question
3  
I'd read that name as "Paris pot" - Just in case you are unfamiliar with the colloquial meaning of pot: pot is not only used to refer to marihuana but also to a lesbian. Not the greatest of associations. –  Marjan Venema Feb 3 '13 at 10:32
2  
While we're on this slippery slope... I remember that a competing site to Stack Overflow is the "hyphen required" site Experts-Exchange. Unless you want an Expert Sex Change <G> –  Brad Bruce Feb 3 '13 at 14:50
add comment

3 Answers

up vote 4 down vote accepted

I am a native English speaker, and when I saw the name for the first time, I took it as "Pari Spot" and assumed immediately that it was something to do with places in Paris.

From the different first impressions here, it is clear that there are large differences in the way that people see the name. However that really doesn't matter. Just because someone can't work out what you do from your name doesn't mean it's a poor name.

An ideal name should be: pronounceable, memorable, easy to spell, short, and descriptive. Think of the services that you use. How many of them are clear by their name only? It's more about how well you can recall the name, and what you associate with the name that matters. It's very unlikely that you will find any domain names for less than a small fortune that fulfill this.

So the question then becomes whether you are able to link 'parispot' to Paris and Spots in your customers mind. The French pronounce Paris as 'Pari' anyway - so no big loss there - and you can focus on the 'Spots' section with camelCase. So, use the name as PariSpots. Like that it is unlikely that anyone is going to associate you with pots.

Overall most new companies spend way too much time on choosing their name. The name of your company matters a lot less than you may think and an imperfect name is rarely, if ever, the reason for any failure.

share|improve this answer
    
Thanks, and I agree on not being over-zealous about it. However, as you say, what people associate with a name IS important. Associating it with 'pot' and all it's meanings doesn't feel ideal to me. I like your simple suggestion of capitalizing the 'S' though. My other domain that I own is Parisforaweekend.com, longer but 100% without confusion. I'm going to let this marinate for a bit. –  Geert-Jan Feb 3 '13 at 13:24
add comment

My personal opinion would be that only complete words should be used. As a native English speaker I had to look at "parispot.com" a few times and initially read it as 'paris pot'.

Sometimes leaving out a letter works, for example flickr.com. In the 'flickr' case it is a single word so you can not read it in different ways, and leaving out vowels in a word particularly when sending an SMS in English is very common so it is a style that people are used to.

You could try 'hightlightsofparis.com', but that gets a little confusing around the second word. 'parisianparadise.com' might suit your needs, buts its hard to know when I don't know the content of your site.

share|improve this answer
    
Thanks, it was exactly what I was asking for. Going with my current domainname instead probably: Parisforaweekend.com, although I wish it was a tad shorter. –  Geert-Jan Feb 3 '13 at 11:12
add comment

There was a similar situation at a work, where my colleague bought a domain, that fused together "perform" and "metric" to make "performetric". Because there was only one M, I read it as "perfor" and "metric".

Likewise, I am reading "Parispot" as "Paris Pot". I don't think people would read it as "Paris Spot" until someone told them how to pronounce it.

share|improve this answer
    
Fair enough.. I'll probably hold on to my existing name (not live yet) : Parisforaweekend.com. I do like that one, but I felt it is a bit long. Pretty much impossible to come up with a good short unclaimed domainname in travel :) –  Geert-Jan Feb 3 '13 at 11:11
add comment

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.