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I also know many who turns off scripting (JavaScript) from running on their system and won't open any website without HTTPS or any security protocol. Whenever I read about Facebook updating its privacy policies and people giving their reviews about it, I feel little less paranoid.

Do articles, reviews or media marketing in general help the user feel safe about their content on a website too?

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Who are you marketing to? They sound like a very paranoid bunch if they refuse to browse any website without https ... –  Rich Jan 26 '13 at 13:20
    
I believe proper news articles inform users of whatever they need to be informed about so broadly speaking, yes, articles on topic x will improve user perceptions of topic x. –  DA01 Jan 26 '13 at 15:13
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If they would (articles), it won't be security, just an illusion. –  J. Gonzalez Jan 26 '13 at 23:21
    
@J.Gonzalez how come? –  gurvinder372 Jan 27 '13 at 7:10
    
Some Microsoft engineers may write nice articles about security in their blogs. This tells me that there are (some) clever people at Microsoft. This does not make believe that Window$ is safe. –  Nicolas Barbulesco Dec 20 '13 at 13:32

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up vote 2 down vote accepted

There has been quite some research on the conversion rates of website using HTTPs (especially the more visible -and more expensive- EV version), but I'm not sure if that's what you're looking for. What do you mean with "perception users have"? How would you measure that?

Also, don't over-estimate that:

  1. people read the articles you write on security. I expect visual things like secure site seals to be more effective.
  2. everyone knows what HTTPs does. I hardly think that the average user can explain why it's important. What's more: I think it's even less likely they will understand what part exactly it protects (e.g.: using the same password everywhere because "the site uses HTTPs so it doesn't matter").
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+1 thanks for your inputs –  gurvinder372 Feb 2 '13 at 18:07
    
What is EV version supposed to mean ? –  Nicolas Barbulesco Dec 20 '13 at 13:35
    
Also don't over-estimate that everyone knows how to write HTTPS. ;-) –  Nicolas Barbulesco Dec 20 '13 at 13:36
    
Extended Validation. It's the SSL certificate that will make browsers show the pretty (and trustworthy) green bar containing the name of the holder of the certificate :) –  Vincent van Scherpenseel Dec 23 '13 at 16:04

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