In the sample user journey, say that a user encounters a product such as high price commercial equipment.
Before contacting the company, the user might want to know more about the company. More importantly that the company is reputable and not a fly-by-night or some internet company out of a guys garage, or a foreign company with an unreliable service team.
Let's say that the user is from Los Angeles and the manufacturer is from San Francisco, CA. Users visit the web site and want to know that they are visiting a reputable local company which provide service if needed.
So I am thinking of information in the footer, using the contact info along with a small map. Under that have a button that says "local service reps" which redirects to a map with pinpoints to the service reps.