In other words, you know the typical sequence for a user based on previous interviews. You would want the next interaction to be easy to find and be a logical next step.
So what are examples or considerations when designing for this?
In the project that I am working on, it is for medical equipment. So typically the user hears about the product at a tradeshow. Then a user visits the site and tends to do the following:
- Watches the intro video
- Browses testimonials
- Reads warranty info
- Downloads the technical documents
- Submits contact information to speak with representative about pricing.
My goal was a general visual design of the patterns so that I can present this to the client (as we are still in design phase) when discussing the design of the page.