On my e-commerce website I create many sale event/campaign related categories which are put offline after a specific event/campaign is over. Lots of customers bookmarks those category page and then they got 'Page Not Found' page when they try to visit that category after the event is over.
What would be the best custom experience?
- Present 'Page Not Found' with information that category they try to visit does not exist and present a list of links to related categories.
- Redirect customers straight to the "closest" category (I can make that guess by checking URL) without letting them know that the category they were trying to visit does not exist any more.