Take the 2-minute tour ×
User Experience Stack Exchange is a question and answer site for user experience researchers and experts. It's 100% free, no registration required.

When I've done affinity walls in the past, it's basically been analyzing a process where all of the interviewees/data comes from people working relatively closely together or at least from the same organization. If all of your interviewees come from different organizations, do you think that affinity walls would still be useful? Or would you use a different method for this?

share|improve this question
add comment

1 Answer

The more you want to segment your data, the more raw data you need. But segmenting data is always a good thing if you have a statistical valid population. This could also be useful if you have several distinct target audiences to your site/application. Then you could analyze different behaviors on different groups, which would make it possible to address these problems. However, on a public web site with anonymous users, segmenting may not be of value since you can't identify the anonymous users’ audience belonging.

share|improve this answer
add comment

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.