We had a web app that acts as a travel portal for consumers - tours, hotels, attractions and so forth. It has recently been decided that a facebook-type platform be integrated as well.
I am struggling with the transition from "Website" to "Social Network". If it were just a forum it would be easy, but because the social network has a whole host of it's own features, this becomes more tricky.
The layout also changes quite drastically as well so there is little continuity; but this could be addressed easily enough.
I have toyed with opening a modal window and an iframe, allowing access to the social site, close it and return to the website but I'm not so sure that will be particularly mobile or user friendly.
I suppose what I'm really looking for is a UX-friendly way of having "Back to the Website" and "Back to the Social Network" buttons in a prominent location.
Are there any similar case studies I could perhaps take some lessons in usability from?
We basically want it to be a seamless experience but it's essentially merging two websites together!