An ecom client that I am working with has an interesting SEO challenge. They sell products that they want to convey quality and value; however, the #1 thing searched for on Google, Bing, and their internal search field is "cheap _". Search queries with the word "Cheap" are dominating the search analytics for the site at the moment.
From interviewing customers, they want to find great deals; however, in testing, they mention that seeing the word "cheap" makes them question the quality.
Does anyone have any recommendations on how to take advantage of the user trend of searching for "cheap" without labeling various products as such?