How must ethnography be re-calibrated for a moment driven by the study of complex phenomena like globalization or mass mediation, things ethnography was decidedly not concocted to study?
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Ethnography has been 're-calibrated' for Computer-Mediated Communication and related complex cultural phenomena, because anthropology, sociology and psychology (to name some) have never stop analysing them.
Some publications / articles you can check, just to name a few:
If you think the subjects ethnology was not concocted to study in its beginning are not complex, take a second look at ties of kinship or religious studies. Culture always means a complex analysis!