I'm designing the wires for an event page, with a phased approach. Phase 1 only includes registration and information, prior to the speakers being announced etc. In past years they have used a twitter hashtag conversation box (such as shown below). I feel like its not completely necessary to use in phase 1.
The hashtag conversation box from twitter aggregates tweets using a twitter hashtag and allows you to embed it onto a website
I don't feel it is necessary because it doesn't add a lot to the website. First and foremost the website is not conversational, it is informational; so adding the element just feels like it doesn't have a lot of purpose, once the event is running, the purpose makes sense, but prior to it, I don't feel like it adds all that much.
Pros/cons of it?