I'm trying to plan a wireframe/site that allows new registered users to reclaim a reward for registering. There are 3 very different rewards they can pick. Sort of like when you register an Adobe product you can pick a few different things like Lynda subscription for a month and the like.
The users' path would be something like this;
They have signed up for a service in the last 2 months, or possibly that day.
Receive an email that outlines each reward, directs them to website
Go to website, enter in their member number and postcode
They can pick 1 of 3 rewards
They receive a confirmation email
My question is, is there a term for this type of marketing, and is there a term in UX for this? And, does anybody know of any examples of this that could help?