(My answer assumes a left-to-right, top-to-bottom language.)
In my experience - based on quite a bit of user testing across different domains - just below the field works best for input format instructions (my answer might be different for other types of assistive text).
Being just below the field means it is in closest possible proximity to the field (proximity communicates connection) and being to the left-hand-side means it is likely to be seen within the same glance as at the field itself.
- Below the field label is problematic, as people tend to jump to the field itself as soon as they believe they have read enough of the label to answer (and therefore will skip the input instruction). This is why it's best to put any kind of frame (e.g. "In the last 4 weeks") at the start of the question rather than the end. Also, strictly speaking, the input format example relates to the field, not the field label, so this is where it should be located.
- Text to the right of the field often gets missed because the range of vision can sometimes not extend to the end of the field (especially if the field contents can have varying lengths).
- Above the field is relatively uncommon, so I'd be concerned that it wouldn't be seen. You'd also need to be very careful with spacing to make it clear that the example relates to the field below, not above.
- Avoid within the field, as this will disappear as soon as the user starts typing. If they want to check it, they have to undo their work, wait for the in-place text to show up again, and then start typing again.
In summary, I endorse the first, but not second, example given by Jørn.