Has anyone come across research on the use of first names in applications?
We're working on an application with many questions. There's a desire to use the first name of the user, their spouse's name if there's a spouse.
The hope is to make the application more user-friendly.
One faction is all for it, sees no drawbacks. Another faction absolutely hates it as overly familiar, a transparent attempt to be friendly which seems inauthentic, etc.
I'm curious about available research on the topic.